Financial reports
The four money reports — what you earned, what it cost, what you kept, and the tax you're holding for the government.
Four reports answer the money questions every owner asks at month-end. They all share the same date range, branch filter, Simple / Advanced switch and CSV export — see Reports & analytics for those. Here's what each one tells you and the decision it drives.
Profit — what you actually kept
The Profit report is your profit-and-loss statement in plain language. It starts from Total income, subtracts what your products cost you, what your team costs, and your bills, and lands on the one number that matters: Profit.
The How your income becomes profit chart walks you from top-line down to take-home so you can see exactly where the money goes, and Profit margin over time shows whether your margin is getting healthier month over month. It also puts Cash collected next to what you earned, so you can tell how much has actually landed versus what customers still owe you.
Turn on % of income to read every line as a share of income — the fastest way to catch a cost quietly creeping up.
Income — where the money comes from
The Income report breaks your sales apart so you can see what's really carrying the business. Alongside Total income it shows your Average sale and Average spend per customer, then splits the money three ways in Revenue mix — services, products and memberships — so you know which stream to lean into.
From there it ranks your Branch share, your Top services and your Top customers, and plots the Revenue trend over the window. For the current month you also get a Month-end forecast and Goal pacing against a goal you set with Set goal, so you know by the 10th whether you're on track. Tips collected are shown separately and flagged as pass-through — they go straight to staff and are never counted as your income.
Expenses & product costs — the cost side
The Expenses & product costs report is the mirror image of Income: everything going out. It leads with Total bills, What your products cost you (what the products you sold cost you to buy) and your Profit before tax set-aside.
Where the bills go and the Bills by category table show where your spend actually goes, and Product cost by item pinpoints which retail lines eat the most cost. The part to watch is Overdue bills by age: it groups Unpaid bills by how overdue they are, so nothing slips past its due date.
Tax — money you're holding, not earning
The Tax report tracks the tax you've charged customers. Tax collected is the headline, with Sales the tax applies to and your Average tax rate beside it — a steady rate is healthy, a sudden swing can mean some sales weren't taxed.
Where this revenue goes makes the split obvious: how much you keep versus how much the tax authority is owed. The Filing periods ledger then tracks each period's Owed against its deadline, flags anything Overdue, and lets you log a payment with Record remittance once you've filed.
Tax collected is not income
The tax you charge customers is money you hold on behalf of the government — never money you earned. That's why it never appears in your profit: the Profit report already sets it aside. When you file your return, you hand this amount over. Set it aside as you go, and record each payment under Filing periods to keep Owed accurate.